client | shake shack
project | event merch and campaign
the deets | this is one of my all-time favorite brand collaboration projects to date. to celebrate their first location in baton rouge, shake shack reached out to collaborate with me to create some special edition merch and a campaign theme for their grand opening. the art direction is grounded in all things baton  rouge and also is inspired by a distinctive feature of this particular shack location: a drive-thru. the final work truly is a celebration of shake shack's debut to the capital city.