Hina: brand identity

Original branding for my fictional sake bar, HINA. Brand book includes mission statement, corporate pantones/typography, social media guidelines, brand in use, and more. The brand’s visual identity is meant to be contemporary and fun, but also paying respectful homage to tradition. This project required a complete understanding of branding guidelines, including a brand “voice”, idenity, and persona. 

*This project was recognized with several awards by the American Advertising Federation of Baton Rouge at the ADDY Awards in 2020. Awards include

2020 Student Best in Show [Packaging Design]

Student Gold [Packaging Design]

Student Silver [Integrated Brand Identity Campaign]