Hina: brand identity

Original branding for my fictional sake bar, HINA. Brand book includes mission statement, corporate pantones/typography, social media guidelines, brand in use, and more. The brand’s visual identity is meant to be contemporary and fun, but also paying respectful homage to tradition. This project required a complete understanding of branding guidelines, including a brand “voice”, idenity, and persona. This project was recognized with several awards by the American Advertising Federation of Baton Rouge at the ADDY Awards in 2020.

2020 Student Best in Show [Packaging Design]

Student Gold [Packaging Design]

Student Silver [Integrated Brand Identity Campaign]